NEW/CO

    NEW/CO

    Leveraging our network to conceptualize, develop, and launch new companies in emerging industries.

    13

    Companies Launched

    01

    Cohort Completed

    04

    Active Concepts

    06

    Industries Scanned

    Cohort 1 · 2018 – 2023

    01

    Category creation over competition.

    We don't enter crowded markets. We identify emerging spaces and build the companies that define them. Brand is the foundation, not the afterthought.

    02

    Speed with structural integrity.

    New/Co moves fast, but never at the expense of building something real. Founder-operator alignment from day one ensures every venture has the DNA to scale.

    Highlights

    Ventures.

    View Portfolio →
    Woo Skin

    Woo Skin

    Clean Beauty

    A premium, clean skincare line specifically developed for tattooed & sensitive skin

    Dreamachine Brands

    Dreamachine Brands

    Frozen Treats / CPG

    Disrupting the frozen treat category through the intersection of pop culture & purpose

    A Myriad of Pyramids

    A Myriad of Pyramids

    Lifestyle / Craftsmanship

    A lifestyle house focused on the exploration of craftsmanship, creativity & everyday living

    Project Nazaré

    Project Nazaré

    In Development
    Avya Skincare

    Avya Skincare

    Ayurvedic Beauty

    A modern Ayurvedic skincare brand blending ancient wisdom with clinical-grade formulations

    Project Madmen

    Project Madmen

    Future of Work

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    We're always looking for founders, operators, and partners to build with.