CASE STUDY // OSMO
Building an iconic brand for today's educational world.
A collaboration with BYJU's leadership to reimagine Osmo — a leading American educational technology brand — through corporate, brand & visual strategy.
AT A GLANCE
PROBLEM
01A category leader without a unifying brand world.
Osmo had built a beloved product line, but its visual story was fragmented across SKUs, retail, and digital — diluting the magic of the in-box experience.
APPROACH
02Anchor the brand in hands-on play, not the screen.
We re-positioned Osmo within the BYJU's portfolio and built a visual platform around the pieces, the hands, and the joy of discovery — heroic meets product detail.
RESULTS
03A scalable platform across retail, digital & OOH.
A coherent identity, photography system, and go-to-market toolkit that flexes from packaging to billboards — ready for the next chapter of growth.
CLIENT
Osmo / BYJU's
INDUSTRY
Consumer Tech · EdTech
ENGAGEMENT
Brand & Visual Strategy
MODULE
/SPRINTS · /WORKS
THE BRIEF
Inspired by a child's friendly first hello.
We developed a high-impact visual platform to showcase what makes opening a box from Osmo such a rewarding experience — anchored in warmth, curiosity, and the unmistakable joy of discovery.
THE INSIGHT
Everything but the screen.
By focusing on what happens off-screen, our product story celebrates the benefits behind every Osmo learning tool — the hands, the pieces, the wonder. Heroic meets product detail.
VISUAL PLATFORM
The pieces become the story.
PRODUCT
Tangram
PRODUCT
Coding Shapes
PRODUCT
Numbers
WORLD-BUILDING
A cast of characters that invites kids in.
An expressive illustration system extends the brand beyond the box — building a familiar visual language across packaging, in-app moments, and retail.
OUTCOMES
A platform built for scale.
Corporate Strategy
Re-anchored Osmo's positioning within the BYJU's portfolio of educational brands.
Brand & Visual Identity
A bold visual platform centered on hands-on play, warmth, and the joy of opening the box.
Go-to-Market Toolkit
Photography, packaging, and campaign templates engineered for retail, digital, and OOH.
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