ADRIAN OROZCO

Adrian Orozco is a brand designer and art director focused on culture-driven identity systems and strategic storytelling. With over eight years of experience, he has worked across hospitality, culinary, and consumer packaged goods — developing brands, packaging systems, and visual experiences that balance creative expression with commercial clarity.

Raised in Mexico, Adrian's work is informed by cultural nuance rather than trends, creating identities that feel grounded, relevant, and built to last. Throughout his career, he has collaborated with studios, agencies, and multidisciplinary creative teams across Latin America, the United States, and Europe, contributing to both globally recognized brands and independent businesses.

As an Art Director Member at CO/STUDIOS, Adrian focuses on visual development for brands with an emphasis on hospitality, culinary, and CPG ventures — supporting brand systems, packaging, retail expression, and foundational creative direction across the CO/ ecosystem.

His work has been recognized by organizations and publications including AIGA's 100 Show, Behance, Packaging of the World, Domestika, and Visionary. In 2024, he was invited to speak at the Brand New Conference, where he presented 7 Mantras of Design.