ERIN MURRAY

Erin Murray is a seasoned Brand and Growth Strategist with more than 15 years of experience driving growth across the CPG industry, including beauty, wellness, and food and beverage. She orchestrates end-to-end content, social, media, and community strategies, pairing data-driven insights with culture-shifting storytelling to build brands that resonate and scale.

With a core focus on transitioning ventures from one scale to another (0-1, 1-2, 2-3), Erin has led the scale and growth of brands like Mad Rabbit and built market presence for WYNK Seltzer + THC. From startup launches to legacy refreshes, she has crafted go-to-market roadmaps, expanded global retail footprints, and built digital ecosystems that convert.

Her balanced command of analytics and creative vision turns insights into action, ensuring brands show up with clarity, relevance, and staying power across every channel, touchpoint, and consumer moment.

At CO/STUDIOS, Erin helps clients define how their brands should show up in the market, translating business objectives, consumer insights, and cultural opportunities into clear, differentiated brand platforms.