01 /
Scaling consistency
Create shared logic for decisions as the company grows.
- Positioning
- Priorities
- Alignment
WORKSHOP
Making brand operational.
A working session for founders and leadership teams building shared logic for scale.
DATENOV 4, 2026
TIME9:00 AM SF
FORMATGOOGLE MEET · 40 MIN
COHORTLIMITED TO 25
AMS 6 PMBCN 6 PMBUE 2 PMCHI 11 AMJNB 7 PMMEX 11 AMNYC 12 PMROM 6 PMTYO 2 AM
WORKSHOP LEAD
Miguel Garcia Castillo
FOUNDER & PRINCIPAL — CO/STUDIOS
20 years across brand, innovation and company building.
Read the full bio →THE SCALING PROBLEM
GROWTH CREATES MORE DECISIONS. NOT ALWAYS MORE ALIGNMENT.
Early on, founders carry the company’s logic. As teams grow, functions interpret it differently.
The result: inconsistent decisions, repeated work and founder dependency.
The problem is not effort. It is the absence of shared operating logic.
BRAND OS
SHARED LOGIC, MADE USABLE.
Brand should inform how a company prioritizes, behaves, hires and executes.
Brand OS turns that logic into rules, behaviors and workflows.
THE WORKSHOP
THREE PARTS. ONE OPERATING SYSTEM.
02 /
Culture by design
Translate brand into expected behaviors.
- Standards
- Hiring
- Collaboration
03 /
Building the Brand OS
Turn the thinking into usable systems.
- Decision rules
- Roles
- Workflows
WHAT YOU LEAVE WITH
A CLEARER COMPANY. NOT ANOTHER DECK.
SHARED LOGIC
What the company is building and what guides decisions.
BEHAVIORAL STANDARDS
How the company expects people to operate.
OPERATING PRIORITIES
What matters now and what should become repeatable.
REGISTRATION
RESERVE A SEAT.
A curated cohort of 25 companies. We respond within 48 hours.