/SPRINTS — BIG IDEA
BIG IDEA SPRINT /
A focused creative development process defining the central idea that connects product functionality and consumer lifestyle.
THE SPRINT
A strong product idea connects what a product does with why it matters in people's lives. Working from an established brand strategy and approved packaging, we develop the central creative idea and build the messaging and visual expression around it.
You leave with one central idea, the voice and tone that carry it, and creative guidelines for advertising, trade, retail and social — so the work reads the same everywhere it runs.
IDEAL FOR
- New product launches
- Product and portfolio extensions
- Product repositioning
- Messaging and campaign development
TYPICAL OUTPUTS
Product Big Idea
Core messaging
Voice and tone
Campaign headlines and copy
Art direction
Photography direction
Content proof-of-concepts
Creative guidelines — advertising, trade, retail and social
SELECTED WORK
Brands we have done this for.
MODERN ORAL
JOEY
SELTZER & THC
WYNK
BEER DISRUPTION
GARAGE BEER
FOOD & BEVERAGE
MUSH
Sound like the sprint you need?