/SPRINTS — BLUE OCEAN
4–8 WEEKSBLUE OCEAN SPRINT /
A strategic innovation process identifying new business opportunities in emerging behaviors, niche communities and needs existing categories have overlooked.
THE SPRINT
We look for demand before the category knows how to serve it.
We study new rituals, workarounds and uses of technology, then connect those signals to what your business is positioned to build.
Across healthcare, the future of work, entertainment and better-for-you consumer goods, we define where to build next. You leave with focused opportunity territories and Brand and Product Briefs for development and testing.
IDEAL FOR
- Manufacturers
- Innovation teams
- Corporate venture groups
- Vertically integrated businesses
HOW IT RUNS
Innovation Platform Discovery
Identify the most compelling opportunity spaces — built from research, category dynamics, competitive activity and internal input.
- Consumer Set ThesisTarget audiences, behaviors, rituals and unmet needs.
- Business RationaleCategory growth, whitespace, margin profile and brand alignment.
- Innovation Platform Areas5–8 opportunity spaces for evaluation.
DECISION POINT
Work Session #1 — 3 innovation platforms move forward.
Strategic Territory Development
Turn selected platforms into specific consumer, occasion and cultural territories where the company can build real relevance and differentiation.
- Strategic Territories White PaperEach territory covers consumer + context, market opportunity, cultural momentum, core insight, positioning opportunity and the innovation challenge.
- Territory Target2–3 territories per platform / 6–9 total territories.
DECISION POINT
Leadership check-in — 2 Strategic Territories advance.
Brand + Product Brief Development
Translate the highest-potential territories into development-ready brand and product briefs.
- Product Opportunity Brief(s)Objective, audience, occasion, product requirements, functional benefits, ingredient direction, flavor territories, format and packaging considerations, R&D priorities.
- Brand BriefPositioning, core insight and the creative platform the brand builds from.
- Creative Territory Directions
- Co-Man Ideation Briefs
DECISION POINT
Final recommendation — 1–2 product opportunities move into development.
TYPICAL OUTPUTS
Consumer Set Thesis
Business Rationale
Innovation Platform Areas
Strategic Territories White Paper
Creative Territory Directions
Co-Man Ideation Briefs
Brand Brief
Product Brief
Sound like the sprint you need?