WEEK 1
Innovation Platform Discovery
Identify the most compelling opportunity spaces — built from research, category dynamics, competitive activity and internal input.
DECISION POINT
Work Session #1 — 3 innovation platforms move forward.
/SPRINTS — BLUE OCEAN
4–8 WEEKSBLUE OCEAN SPRINT /
A strategic innovation process identifying new business opportunities in emerging behaviors, niche communities and needs existing categories have overlooked.
THE SPRINT
We look for demand before the category knows how to serve it.
We study new rituals, workarounds and uses of technology, then connect those signals to what your business is positioned to build.
Across healthcare, the future of work, entertainment and better-for-you consumer goods, we define where to build next. You leave with focused opportunity territories and Brand and Product Briefs for development and testing.
IDEAL FOR
- Manufacturers
- Innovation teams
- Corporate venture groups
- Vertically integrated businesses
HOW IT RUNS
Three stages move from opportunity discovery to development-ready briefs.
WEEKS 2–4
Strategic Territory Development
Turn selected platforms into specific consumer, occasion and cultural territories where the company can build real relevance and differentiation.
DECISION POINT
Leadership check-in — 2 Strategic Territories advance.
WEEKS 5–6
Brand + Product Brief Development
Translate the highest-potential territories into development-ready brand and product briefs.
DECISION POINT
Final recommendation — 1–2 product opportunities move into development.
TYPICAL OUTPUTS
01
Consumer Set Thesis
02
Business Rationale
03
Innovation Platform Areas
04
Strategic Territories White Paper
05
Creative Territory Directions
06
Co-Man Ideation Briefs
07
Brand Brief
08
Product Brief
Sound like the sprint you need?